High-Performance WordPress Systems Built for Scale
I design and engineer fast, reliable WordPress platforms that support real business growth — not just polished templates.
I Help Businesses Build WordPress Systems That Actually Scale
Most WordPress sites slow down over time. They accumulate plugins, performance issues, and fragile updates.
I focus on:
- Clean architecture
- Structured data modeling
- Core Web Vitals optimization
- Long-term maintainability
Your website should be a business asset — not a liability.
Services
Custom WordPress Development
- Custom themes built from scratch
- Advanced Custom Fields (ACF)
- Custom Post Types & relational data structures
- Structured CMS architecture
Performance Optimization
- Lighthouse 90+ performance builds
- Asset optimization & lazy loading
- Server configuration & caching strategy
- CDN implementation
WooCommerce & E-commerce
- Clean checkout flows
- Performance-optimized product pages
- Payment gateway integrations
- Technical SEO foundations
Maintenance & Technical Support
- Plugin conflict resolution
- Security hardening
- Hosting migrations
- Ongoing update strategy
Performance Isn't an Afterthought
Every site I build or optimize is engineered to:
- Achieve high 90s Lighthouse scores
- Load quickly on mobile and desktop
- Maintain clean code structure
- Remain stable through updates
Speed impacts conversions, SEO, and user trust. I treat performance as infrastructure — not a cosmetic metric.
Featured Projects
Ellievated Beauty
Ellievate Beauty is a service-based WooCommerce website built for a local beauty business offering facials and waxing services. The primary…
Ball Street Sports Journal
Ball Street Sports Journal is a custom WordPress publication and athlete database focused on NIL valuations, athlete profiles, sponsorships, and…
Harbor Light Foundation
Harbor Light Foundation is a nonprofit website designed to communicate impact, build trust with donors, and make it easy for…
FieldCraft Digital
FieldCraft Digital is a modern marketing agency website designed to showcase services, highlight capabilities, and drive inbound leads through a…
Skills & Technologies
- WordPress / PHP / ACF
- Custom Theme Development
- Core Web Vitals Optimization
- HTML5 / CSS3 / Modern JavaScript
- Vite Build Workflow
- Cloudflare / CDN Strategy
- Git & Version Control
Why Clients Choose Me
- I prioritize long-term stability over quick fixes
- I communicate clearly and meet deadlines
- I solve performance issues without unnecessary complexity
- I treat websites like revenue assets